Campaigns like zero wastage promote the growth of the solid shampoo consumer chemicals market. This new segment is expected to diversify and expand the range of products available in the toiletries market.
Dry Shampoo an emerging market
Shampoo forms a huge segment within the Consumer products market in the chemical sector. Dry shampoo is anticipated to be one of the potential markets that could open new avenues with respect to the toiletries industry. The environment as well as health concerns linked to the 21st century is one of the key reasons for the potential growth of this market. According to the Dry shampoo market forecast it is seen that the this consumer product can serve as a lucrative choice to the end-users.
Eliminating water from shampoo comes with several advantages, i.e. in terms of packaging material, plastic would no longer have to be an essential component. Currently a compulsion is stated in regard to rigid packaging material due to effervesce and foaming properties of shampoo. Additionally, the liquidity of the product also calls for the use of a material that adheres to the protective standards. Properties like reactive inertness towards the liquid solution places plastic as a lucrative option in comparison to other kinds of packaging material. The cost associated with plastic is also lesser hence reducing the capital investment expenditure associated with raw materials.
Additionally, factors like zero wastage with respect to consumer products is another reason that drives this market. Companies have been trying to develop solutions that could reduce wastage in terms of products like shampoo. The rising disposal of plastic waste from liquified shampoo is one of the key drivers for this market. The increasing number of domestic small-scale manufacturing companies that focus on the production of organic and environmentally sustainable haircare products is another factor that boosts the market growth.
With respect to dry shampoo, it is seen that the market provides a flexible base with respect to packaging materials. Substances that are relatively low cost and more environmentally durable can in turn be used instead of this substance. Therefore, this innovation opens new avenues for the value chain for this vertical.
Market trends for the dry shampoo sector
Other factors that could potentially boost the growth associated with this market include a reduced value for the carbon footprint. The transportation cost would be reduced due to space optimization of the products. Therefore, the number of units transported could increase which is anticipated to serve as a beneficial factor in terms of logistics and supply chain management.
Moreover, companies have been trying to develop methods through which solid shampoo products could be fabricated through natural ingredients. This would thus reduce the supply margins of industries that manufacture synthetic preservatives and chemical raw materials. Moreover, the customer sales value associated with this product would be high due to increased environmental awareness amongst people. The increased adoption of biodegradable, non-ecotoxic, and natural shampoos is one of the key factors that boost the growth associated with this market.
Natural Ingredients in the dry shampoo market
The cost associated with the natural ingredients would be lower since procurement would be much easier. In the case of liquid shampoos it is seen that the traditional ingredients used are typically specialty chemicals. These compounds are highly defined and are heavily reliant on the composition and formulation associated with them. Thus the chemicals undergo heavy processing before being employed by downstream industries to produce end-user based products.
In terms of industrial processing, several norms have been imposed on the synthetic manufacturing of chemical products including restrictions based on emissions. On fabricating products through synthetic raw materials it is seen that the carbon footprint is higher. The industrial toxins released into the atmosphere serve as a threat to the environment.
Drivers and Challenges for this sector
According to figures provided by leading companies within this sector, one unit of solid shampoo can replace three bottles of its liquid counterpart. Therefore, a single purchase could last up to 80-100 washes. With respect to demographics, it is the younger generation that drives the growth associated with this market. As a result, key players of this market have been investing in manufacturing solid shampoos based on customer survey analysis.
One key challenge faced by the industry is the performance and practicality associated with solid shampoos. Factors like pre-mature disintegration of the product and substandard ease of usage associated with the same have been limiting the market growth. On the contrary, the ease of portability associated with this product serves as a huge selling point for this market. Formats like powder, sheets, bars, and single pads have been explored to provide maximum satisfaction to the customers. Chemical Market Forecast helps understand the value chain and supply chain analytics for this sector. It procures data on logistical optimization in addition to expansion with respect to the current market base. The high growth segments for the markets are explored. The potential opportunities provided by the growth in technology and innovation are also covered. The market dynamics associated with a sector and the factors that have an impact on the same have been studied within these reports. The Consumer products industry and the dry shampoo market have been classified and studied through reports provided on this platform. The dry shampoo market size and the trends associated with this sector have been discussed over Chemical Market Forecast.